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James Bello is the Co-Founder of Shameless Pets works to reduce the environmental impact of pet food through nutritional upcycled treats made with lobster shells and meat; egg shells, blueberry pulp, apples, and more.
Tune into today’s episode to find out the exciting inventions done by Shameless Pets to reimagine food for our furry friends.
- 00:01:37 Introduction of James Bello
- 00:04:37 Co-founding Shameless Pets
- 00:09:18 Changes he would like to implement in the food industry
- 00:11:07 First steps in increasing awareness with consumers
- 00:15:44 Challenges faced during the journey
- 00:18:50 Developing the supply chains
- 00:20:23 Solutions to challenges faced
- 00:28:59 Evolving products
- 00:33:19 Lessons that have influenced him
- 00:37:07 Tips for consumers when buying pet food
- 00:38:20 End of discussion
