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Ep. 36: Pet Food re-imagined with James Bello

Hosted by Anjalee Narenthiren

James Bello is the Co-Founder of Shameless Pets works to reduce the environmental impact of pet food through nutritional upcycled treats made with lobster shells and meat; egg shells, blueberry pulp, apples, and more.

Tune into today’s episode to find out the exciting inventions done by Shameless Pets to reimagine food for our furry friends.

  • 00:01:37 Introduction of James Bello
  • 00:04:37 Co-founding Shameless Pets
  • 00:09:18 Changes he would like to implement in the food industry
  • 00:11:07 First steps in increasing awareness with consumers
  • 00:15:44 Challenges faced during the journey
  • 00:18:50 Developing the supply chains
  • 00:20:23 Solutions to challenges faced
  • 00:28:59 Evolving products
  • 00:33:19 Lessons that have influenced him
  • 00:37:07 Tips for consumers when buying pet food
  • 00:38:20 End of discussion

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